Hi Rachel,

I agree with you on the methods and pertain those myself, so good points for that! 👍😊

However, I used to do the same as to not account the time that I am spending and not to include that to my ROI calculations.

Taking my time, and it’s value, into account some of the past success that I have seen does not seem anymore so bling bling.

If you’d put a 50 or a 100$ to the hour you would get a completely different ?x -number for your ROI calculation above.

Nowadays, I try to optimize the whole business plan from the perspective of how to make the highest $/hr ratio for the whole project.

I would argue that time is our most valuable asset and how we value that is key.

You feel it when you make millions with a 50$/hr salary! It does not feel good; you are giving up a lot for that. Better to optimize for, say, to 200–400$/h and have a beautiful life also in other ways than just business.

Thank Rachel for your article and sharing your experiences for others benefit. 😊👍